Each carton will have its own distinct colour palette featuring a different image, drawn from the landscape of Jura. According to the brand, each image “connects back to the whisky’s distinct island story”.
Jura added that “when the expressions are lined up together the outlines join up to reveal the whole outline of the iconic Jura bottle”.
Gemma Parkinson, Jura brand manager said: “2012 was an exceptional year for the brand. We are now looking to build on this momentum and release a new creative look and feel that we hope will resonate with consumers and help them to truly identify with our brand story.”